ValMar – Denevér music video

One of HypeLab’s most exciting productions was the animated music video for “Denevér”, the song by the duo ValMar (Peti Marics and Milán Valkusz). The goal was to present the song’s playfulness and character in a completely new, creative visual world.

What makes the video special is that we carried the real ValMar personalities over into a cartoon style, keeping their recognisable traits while placing them in a brand-new universe of their own. The fast pace of the story, the retro visuals and the stylised animation together created a music video that stands out from anything else on the Hungarian scene.

With this project we showed how a modern pop hit can be reimagined in a completely new, animated form – with humour, creativity and a pinch of nostalgia.